We’re James and Jack—lifelong friends who met in kindergarten and grew up chasing waves from the rocky shores of New England to the barrels of Jersey. We’ve surfed around the world, but the Atlantic always calls us home. It’s where we learned to love the process—checking the charts, packing the car in the dark, layering up in freezing parking lots, and paddling out with a couple of equally obsessed friends.

From the beginning, our vision for Surf the East has been a team effort. Caroline—James’ sister and a longtime creative force in our lives—has helped bring this brand to life. From designing the logos to helping steer our voice on social media, she’s shaped the look and feel of Surf the East. She’s grown up alongside us, knowing this coastline and our love for the water as well as anyone.

But Surf the East isn’t just about us, or where we’re from. It’s about the entire East Coast community—from the frigid reefs of Nova Scotia to the humid beach breaks of Florida. It’s about surfers who ride hurricane swells, winter windslop, and flat spells with equal heart. It’s about the chase, the endurance, and the unspoken bond between those who answer the Atlantic’s call—wherever they are.

We started Surf the East to represent a surf culture that’s sometimes overlooked. The savages who charge the coast in all conditions. The people who know that surfing isn’t always clean or easy—but always worth it.  Our gear is made for those who live for the journey and stay for the connection—to each other, to the ocean, and to the wild stretch of coastline we call home.

Surf the East aims to amplify the voices of the East Coast surfers—and give back to the Atlantic that unites us all. 

This is our coast. These are our people.

This is Surf the East.